Stay on the Right Road with content!
We are now half way through the Calendar Year.
July already! Where does the time go!
To “Keep on Target” or improve your position after your half year review, this method may help if you are not fully embracing it.
Content Marketing is growing in popularity and should be a key strategy for the next quarter and the remainder of the year.
However, exemplary content creation falls flat without a solid distribution plan.
Surveys and statistics show 79% of B2B marketers believe social media is an effective marketing channel and a whopping 80% of B2B leads come from LinkedIn.
No matter what your goals are, brand awareness, thought leadership, or lead
generation, a well defined and executed plan will set you on the right road.
LinkedIn suggests the following 7 features play a pivotal role in meeting your specific
content marketing objectives.
Publishing on LinkedIn
LinkedIn Sponsored Content & Direct Sponsored Content
LinkedIn Sponsored InMail
LinkedIn Text Ads
Benjamin Franklin made a great point, which was reinforced by Content Marketing Institutes’s Joe Pulizzi, who recently revealed that marketers with a documented strategy report higher levels of overall content marketing success compared with those who have a verbal strategy only, or no strategy at all.
5 TOOLS TO USE
Knowing the opportunities to promote brand awareness, build thought leadership and drive higher quality leads on LinkedIn, there are some useful tools to help you get even more (!) value from the platform.
They allow you to better target and understand your audience and be able to better measure your LinkedIn ROI.
OPTIMIZE CAMPAIGN PERFORMANCE
Lead Gen Forms
This framework is a starting point and you can adapt it to your business
By implementing consistently, you are on your way to delivering the right content to the right people, which will help you build your brand, generate leads, and ultimately drive more revenue.