There are more that 1 million active Groups on the platform
LinkedIn now has more than 600 million members
LINKEDIN GROUPS ARE COMING BACK!
LinkedIn Groups are Coming Back!
The vision of LinkedIn Groups is to help the world’s professionals advance their careers by engaging in quality conversations within trusted professional communities.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections.
If you are you looking to build connections and relationships, gain knowledge from key influencers, or establish yourself as a thought leader in your industry, they can be the fastest way to achieve those outcomes.
For example, LinkedIn keeps track of the interactions that take place in Groups and appoints ‘The Top Influencers of the Week.’ This is a tremendous opportunity for your business to gain exposure and for your brand if you are appointed to the list.
LinkedIn has implemented some interesting changes recently that have proven to be effective.
Groups users can now post videos, post multi-photo updates, edit their posts, and reply to comments.
The Group notifications stream has improved relevance
The Groups current architecture is now able to leverage the same spam and low-quality classifiers that help keep our main LinkedIn feed relevant and professional
Groups has been merged with the main LinkedIn desktop application and is now seamlessly integrated with other LinkedIn experiences, like search, feed and notifications.
They promise that this is just the beginning and more updates to the LinkedIn Groups experience will be added in the upcoming months!
Microsoft’s latest performance report noted that LinkedIn is now seeing ‘record levels of engagement’, which shows that it’s doing something right.
It is now time to use the useful discussions and connection opportunities.
Given the professional focus of the platform, providing a networking space to improve the distribution of information makes perfect sense.
Watch out for notifications about a new Group being created, where WCBC delegates will get early adopter notification and preferential entry.