LinkedIn Adds Enhanced Targeting Tools
Reach more of the right audiences at scale
New features recently addedfor targeted searches
The recent introduction of new tools to expand your reach, include lookalike audiences, interest targeting with search insights, and audience templates.
Planning and forecasting is crucial to the success of any campaign. The more you know about the types of audiences you’re trying to reach and what resonates with them, the better your campaign will perform.
Campaign Manager has been modified so you can now see the make-up of your target audience right from the dashboard.
You can now customise the panel to find specific professional characteristics, like top industries, years of experience, or company size.
New Boolean Logic
“And / Or” targeting enables you to reach more of the right audiences through more sophisticated combinations of profile facets like job function, seniority and titles, all in a single campaign.
Demographic reporting helps you see the types of audiences clicking and converting on your ads, based on professional characteristics.
With this information, you can see exactly what kinds of professionals are becoming quality leads for your business or engaging with your content.
No doubt there will be more refinements and additions in the future!