Become a Thought LEADER
A “thought leader” is someone who has positioned themselves as an expert in a given profession, interest, or business.
How to Become a Thought Leader
Being a thought leader has tremendous advantages.
You get more and better clients.
You get hired to speak at events. Your business flourishes.
LinkedIn is the perfect platform for this.
Thought leaders on the internet include names like Gary Vaynerchuck and Tony Robbins.
Why are they regarded as thought leaders?
It’s because every time you turn around you see one of their books or videos.
In online marketing terms, it’s because they have an amazing amount of content online that consistently builds the idea that they’re thought leaders and reinforces that idea.
You can do the same.
As a matter of fact, LinkedIn is the perfect business platform par excellence!
You just need a lot of content.
You need status updates, blog posts, LinkedIn pulse posts, and related material.
You also need to take this content, cross promote it and reuse it on other platforms like Twitter, YouTube, and Instagram.
There’s a battle going on in cyberspace for eyeballs and to win that battle, you need content, and a lot of it.
You need quality content too!
Remember this is a marathon, not a sprint!
This will not happen overnight. Plan to take a year to get where you want to go.
That’s a long time, but think of what you’ll have achieved when you get there!