An Introduction To Schema
How to Mark up your web pages
Schema is a way to mark up the content on your website that allows your site to communicate with Google.
Schemas tell Google that you are referring to a specific type of data, for instance your phone number.
This allows Google and other search engines to effectively catalogue your data.
Google take these specific items of data from your site and arranges it effectively into search rankings.
If you search for a restaurant in your area and see their star ranking pop up on your search result, that’s because of a Schema at work.
This is still relatively new on the scene as far as marketing strategies go, but it is starting to become extremely important from a local search perspective, especially with the introduction of mobile first.
The results driven by the use of Schema are known as “Rich Results” and contain more information than your standard search results.
So, if you’re not taking advantage of this, you’re missing out.
You need to get more familiar with Schemas and put them to work in your business right away.
Action Steps to take:
Find relevant Schemas for your business, whether they are general or sector specific.