A New LinkedIn Groups Experience!

LinkedIn has relaunched Groups.

They have now been incorporated back into the main website and app.

This is what LinkedIn say:

Over the past year we’ve focused on bringing conversations to the forefront…..

The new Groups experience helps you take advantage of all these conversations tools with a seamless, faster experience so you can easily participate in your groups alongside all of the things you already love to do on LinkedIn.

They are promising more engaging conversations, the ability to stay up to date and can be accessed anytime, anywhere with easier navigation.

The fact that LinkedIn is putting renewed emphasis on groups, presumably as a measure to match the Facebook changes, can only be a good sign.

It will be interesting to see if the changes have any impact, but used properly, this could present new opportunities.

What are your thoughts on the new Groups?